The Cult of the Luxury Brand

I love book shopping. Strolling leisurely along the aisles with rows and rows of books, you never know what treasures you might come across. Some of my best discoveries have been books that had randomly caught my eye. I like to think its fate. This is probably why I love book shopping. But anyway, my latest treasure has been, "The Cult of the Luxury Brand," by Radha Chadha and Paul Husband. I'm